How to Promote CBD Ads on Facebook? Tips for Best Practices
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You see it everywhere: CBD gummies, CBD sleep aides, CBD supplements and oils, or anything CBD you can imagine with any kind of shelf life.
TIPS TO PROMOTE YOUR CBD ADS ON FACEBOOK
- Can My CBD Business Benefit from Putting CBD Ads on Facebook?
- Navigating Regulations for CBD Ads on Facebook
- What is Native Advertising on Facebook?
- Promoting CBD Ads on Facebook: Best Practices
- What Can I Do If Facebook Won’t Approve My CBD Ads Campaign?
- Frequently Asked Questions
- Can You Do CBD Ads on Facebook?
- Can You Promote CBD Oil on Facebook Ads?
- Will I Ever Be Able to Mention CBD in My Facebook Ads?
- How Can I Organically Market CBD on Facebook?
No longer some kind of “hippie” product, CBD has made its debut on multiple stores shelves, on Amazon and elsewhere across the web and globe. So WHY on 🌎, (or some choice language) is it so difficult to promote CBD ads on Facebook?
The answer, of course, lies in the Facebook advertising policy.
You see, it wasn’t until the 2018 Farm Bill that Cannabis and CBD was even recognized as a non-illegal product, but even with the introduction of the bill, Facebook has yet to update their ads policy, leaving us with only a small and specific subset of ads that make it past the checkpoint.
Thanks to it being incredibly difficult to get anything through the ever watchful eye of Facebook, we decided to make it easier on everyone and create a guide detailing EXACTLY what you needed to do to get those CBD ads rolling on Facebook.
Ready? Let’s roll. 🌿
Can My CBD Business Benefit from Putting CBD Ads on Facebook?
If you sell CBD products, the answer is yes, but for the more technically-minded individuals reading, allow me to explain.
A study done in mid 2019 revealed that a whopping 40% of individuals ages 18-29 have used CBD at some point in the past or were current users.
It also found that 15% of individuals aged 60 and older had also tried or were current CBD users.
This means that on average 64 million Americans have tried or are currently using CBD.
And 75% of the businesses with CBD as an offering are owned by women.
In addition, 40% of Americans are interested in trying CBD.
With numbers like this, it’s no surprise that businesses are getting in on the hype. However, when it comes to MARKETING CBD, things get (a lot) more complicated.
It’s no surprise either that the BEST place to market CBD products is online. 1) Because the population that happens to be the biggest users spend a majority of their time plugged in online and 2) it’s the perfect platform for getting in front of your buyers in the most thumb-stopping way possible. Literal magic. 🔮
The thing is, even with the internet playing a key role as the leading CBD sales channel with over 60% of the whole market being online, CBD business owners like you have a million hoops they’re required to jump through when it comes to CBD advertising on Facebook and Instagram.
And that’s where we come in. Let’s get your CBD ads rolling!
Navigating Regulations for CBD Ads on Facebook
While it’s not exactly contraband anymore, there’s still a lot of uncertainty around CBD as a health or food related product, which can make it difficult for advertisers to use native advertising placement.
What is Native Advertising on Facebook?
In short, Native ads on Facebook are ads that blend in and reflect the content around them.
Native ads exist within the news feed on both Facebook and Twitter, as well as a select other few websites and apps.
Yes, Native ads are often criticized as a medium for social paid advertising because it can feel as if the network or advertisers are deliberately deceiving users into believing that the paid advertising placements are actually organic content.
But the truth is that consumers are actually pretty comfortable with both the practice and the concept with a few exceptions:
- They need to be from trustworthy brands
- They need to be relevant
Because CBD ads can benefit from being sandwiched between other health and medicinal posts, it can be difficult to get wording and imaging that is approved to use on the Facebook platform.
CBD Ads on Facebook: Best Practices
- List GENERAL benefits for CBD products and ALWAYS avoid making medical claims, especially serious ones. However, if you need a work-around, you can cite medically-backed sources like those found in the U.S. National Library of Medicine and/or the National Institutes of Health. Both are great options.
- The Farm Bill requires each State to submit its own hemp regulation plan so that it can be approved for sales going forward. Unfortunately, not all States have done this yet, so pay attention to your local laws.
- Building trust with consumers should always be your priority. You can do this by testing for contaminants, proving the quality of your CBD, being locally sourced or even calling for lab-results that can properly showcase the CBD percentages in your products. This is a good step to take now, but it’ll also play hugely in your favor at the point that CBD is fully legal.
- While you CAN advertise CBD on Facebook, you CANNOT mention the products in your ads.
- Refrain from using CBD within a domain name.
- If needed, you can create a new Facebook account. Leave any CBD-related promotion or information off of the page.
- This is complicated, but you’ll need to find creative ways to describe your products to your customers.
- CBD images are currently allowed if they don’t mention CBD.
- Target audiences who have an interest in “hemp oil”
- Replace “CBD” with “Natural Plant-Based Remedies” anywhere in your ad creative and copy.
What Can I Do If Facebook Won’t Approve My CBD Ads Campaign?
Double check that your landing page does NOT mention CBD oil. If you need to, disconnect any correlation between the landing page and your main website. If it says CBD, it can be crawled by Facebook ad bots and it will be rejected.
If you have a track record when it comes to rejected ads, this could play against you when it comes to getting CBD ads approved.
Sometimes, improving your chances could be as easy as having an agency with a good track record publish your ads. Other times, this can look like taking a break from CBD and hemp related advertising and focusing on something else for awhile.
Remember: when it comes to hemp ad policy and CBD and Facebook ads, you run the risk of having your account deleted whenever you get rejected. You can combat this by making certain that you’re doing what we described above: focusing on other things when possible to keep your track record positive.
Frequently Asked Questions
Just in case we’ve been amiss in answering all of your questions around CBD Facebook ads or hemp advertising laws, this section is just for you.
Can You Do CBD Ads on Facebook?
The short answer is “yes!” CBD ads, while tricky, are still very doable- and we would know! We’ve promoted CBD products for a multitude of our clients with great success. All it takes is following the rules and best practices we’ve described above, and making sure we’re being attentive to other ads as well to keep the spotlight off of any and all rejected ads.
And yes, sometimes even when you follow every rule to the letter, your ads will be rejected. You can combat this by asking for a review or discussing with a Facebook partner.
Can You Promote CBD Oil on Facebook Ads?
Just like with any other CBD topical product, the answer is yes. Just don’t make serious medical claims and/or mention CBD in the ads at all. Opt for words like “Naturally derived ingredients” or “plant sourced ingredients” instead.
Will I Ever Be Able to Mention CBD in My Facebook Ads?
With hemp becoming medically and fully legal across the US, there’s been increasing pressure for Facebook to open the gates when it comes to their CBD ads policy. We believe that given time, Facebook is going to cave and make our lives a little easier.
How Can I Organically Market CBD on Facebook?
When it comes to what you can post on Facebook organically, there are much fewer limits, making it totally acceptable to market CBD on your business page.
You’ll be able to utilize the words “CBD” and “Hemp” in your copy, as well as include it in your ad creative.
Because this is the case, any standard social media marketing blueprint for business will do when it comes to making a plan for CBD marketing. However, we’d still recommend not making medical claims for the moment.
Ready to Promote CBD Ads on Facebook but Not Sure Where to Start? We’re Here to Help!
We’ve helped several CBD companies sell their products on Facebook, Instagram and beyond in the social media sphere.
We’re experts at navigating the approval process, nailing down the perfect formula and watching the results pour in.
Are you ready to take your CBD BRAND advertising efforts to thumb-stopping levels of excellence? Sociallyin is THE social media agency you need to succeed.
Looking to learn more? Join our Facebook social media marketing group or read more incredibly insightful social media paid advertising information HERE.
Promoting CBD ads on Facebook can be difficult when you’re not used to jumping through hoops. We make the process simple and easy. Click to learn how-to!
Can you advertise hemp and CBD on Facebook?
How To Advertise Your Dispensary, CBD Brand, or Hemp Products in 2021
Investigating the maze-like Cannabis policies of Facebook, Twitter, Instagram, and Google is part of our job here at CannaPlanners. We’ve taken a look at the latest opportunities and restrictions of CBD and hemp advertising via social media, and we’ve also broken down a few other marketing methods that really work.
Facebook made it hard for CBD and hemp companies to advertise on their platform in 2019, and that trend continued throughout 2020. However, it’s not impossible to advertise CBD on Facebook, and there are many other ways to get in front of customers online!
Below, we share 6 ways that you can advertise you CBD company online in 2021:
1. CBD Advertising on Facebook
This is not the most important aspect of marketing or advertising your CBD brand, but it’s definitely the most popular. That’s why we made Facebook advertising #1 on our list. So, can you run CBD ads on Facebook? How?
Can you advertise hemp and CBD on Facebook?
The answer is yes, but it’s not easy. You might want to take some notes…
If you set up your advertisement incorrectly, it likely won’t last long and/or won’t be circulated how you want it to be. Facebook currently classifies CBD and hemp products as “unsafe supplements”. If you attempt to run a Facebook ad that uses keywords such as “CBD”, “hemp”, or “cannabis”, it won’t be long before Facebook takes it down for violating their terms of service. Even if you leave these keywords out of your advertisement, having them written on the website your ad is linking to will also get you disapproved. But, there is a way to have your ads approved…
It’s all about keywords
You can advertise CBD/hemp products on Facebook if you are willing to take a couple of extra detail-oriented steps. Just like Google, Facebook has bots that crawl the website/app, reading and indexing every single piece of text that gets posted, especially for advertisements. The keywords used in your ad and on your website will put you out of play, or keep you in it.
TL;DR: Yes. y our business can run advertisements that lead Facebook users to a landing page where your topical CBD or edible hemp product is sold, or to a separate website that discusses your CBD oil. This landing page or website can not mention CBD. Also, you cannot specifically list the products on your landing page, new website, OR ad copy if the content features actual mentions of “CBD”, “cannabis” or other prohibited keywords. Watch the video below to learn more.
While CBD and hemp are everywhere on the street, in convenience stores, at your local hipster lifestyle brand shop, at your local co-op grocery store ; CBD brands still struggle to live out loud on the internet. Websites like Leafly make digital marketing for dispensaries & cannabis businesses more simple, but the online landscape can still feel confusing and loaded with trapdoors.
So, how do I run a Facebook ad for my CBD company or hemp business?
According to an authoritative agency source in the cannabis industry, you can run CBD and hemp product ads on Facebook if you remove all explicit mentions of CBD, hemp, or cannabis from your content. Unfortunately, this does mean using a landing page or an alternate website if your domain contains any explicit CBD/cannabis language. But this is only the case if you will be linking to your site from your Facebook ad. Does all of this careful editing sound like a lot of work? It certainly does. However, it is likely worth the effort since social media platforms are where your customers spend most of their internet-time.
If you want to run CBD or hemp ads on Facebook but don’t have the time or eagle-eyes to deal with all the workarounds, we are here to help you out. But we highly recommend developing a long-term SEO strategy first and foremost. Fill out the form below and we’ll get in touch with you to discuss the ways in which we can assist your social media advertising efforts.
2. A Surefire Website
A solid web presence is the most important piece of your online marketing strategy. Your website lays the foundation for all of your other efforts to-come. With that said, you need more that a hastily developed website thrown up on Wix and dripping with spammy ads. You need a website that is fast, easy to use, and easy to find. Easy to find? Yes, that’s right, easily searchable by all internet users from millennial whizzes to their slower-typing boomer parents. A strong SEO strategy will make your website surface closer to the top of Google search results when people are searching for your brand or products. In 2020, SEO strategy also branches out from traditional google results to results on sites like Leafly, Yelp, and Google Maps. All of these auxiliary sites are like the ventricles that feed back into the heart of your online presence — your website.
3. Strong Organic Social Media Presence
Paid ads on social media aside, building an organic social media presence & following is a crucial piece of advertising your CBD brand online. Think we sound like a high school theater coach when we talk about “presence”? Let us break it down.
When we say “social media presence,” we mostly mean interaction and engagement. Being “present” on socials means being active: frequent posts, regular updates, daily comments, likes, shares, etc. are all necessary to keeping current on your profile and keeping your brand and your products in front of customers eyes.
4. Leafly & Weedmaps
The yelp of weed is an exceptional way to advertise your CBD company online in 2020. Leafly, and the similar Weedmaps are sites dedicated to cataloging and archiving companies, products, and strains. Make sure your store or strain is listed on both for maximum success.
5. Email Marketing
Likely already a piece of your web strategy, email marketing can provide what you may be missing (no) thanks to Facebook and Instagram restrictions: regular and data-directed messages directly to your customers. Many email marketing platforms assist you in tailoring messages to certain kinds of customers. You can pick and choose your recipients age, location, interaction pattern, and more. Email newsletters are an especially useful way to run promotions or introduce new products, and they are a fabulous way to build brand voice.
6. Video Marketing
What’s a beautiful website without stunning video? Well, it’s like a holiday dining table set in fine china but missing the food. Video is the most compelling way to market today. It’s a storytelling medium that grabs eyes, hearts, and ears, and lures them all in closer to the core of your message. Often, once companies invest in video, they start to see the payoff in views and engagement right away. Check out the article we did on Video marketing a while back
Those are our top 6 ways to advertise CBD online in 2020. We can’t wait to usher in a new year of greater reach and innovation alongside our clients.
Need to talk to someone about the digital marketing plan for your CBD/Cannabis company? Fill out the form below and someone will reach out to you!
Diving into specifics about Facebook advertising for CBD brands, dispensaries, and other hemp products. How can you do it properly? CannaPlanners is here to help.