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Martha Launches a New Line of CBD Products, Created with Canopy Growth

Learn all about her brand-new wellness products, which include gummies, soft gels, and oil drops.

This just in: Martha’s new line of CBD has officially dropped and we’re calm, cool, and collected about it.

Martha has been working with leading Hemp and CBD company, Canopy Growth, to develop an innovative line of wellness products, combining gourmet flavors with the purest, safest CBD, derived from 100% U.S natural hemp.

Her product line consists of wellness gummies, unflavored soft gels, and three oil drops. The flavorful citrus medley of wellness gummies includes Meyer lemon, kumquat, and blood orange, while the delicious berry medley includes red raspberry, huckleberry, and black raspberry.

The oil drops are great if you prefer smaller doses or want to vary your doses. All of these delicious flavors have the same exquisite texture and the purest, safest CBD isolate.

Just to break down the advantage of taking CBD isolate, it’s made from hemp extract that has been refined several times to produce the purest CBD product on the market. Virtually all of the plant’s other cannabinoids are removed, as are the extract’s color and flavor profiles. There are no byproducts in the CBD isolate, so you get a consistent and predictable serving every time.

When asked what inspired her to create this line of CBD wellness, Martha responded with: “I’ve found that CBD supplements are a simple way to enhance my own health and wellness, especially when it comes to managing the stresses of daily life. I set out to create the most delicious CBD products on the market, drawing inspiration from some of my favorite recipes and flavor profiles from my greenhouse and gardens. My wellness gummies closely resemble the French confections, pâte de fruits, rather than the sticky, overly sweet versions you might find elsewhere. Created in collaboration with top researchers and scientists at Canopy Growth, I am very proud of the end result: wellness gummies, oil drops, and soft gels that taste as wonderful as they make you feel.” — Martha Stewart

Learn all about Martha's new line of CBD products, created in partnership with Canopy Growth. The wellness products include gummies, soft gels, and oil drops.

Martha Stewart CBD Goes Coast-To-Coast With First National Retail Expansion

All things 2020 considered, this year has been a good thing for Martha Stewart. From debuting a hit HGTV series and marking the 30th anniversary of her eponymous magazine to posting the perfect thirst trap and launching a CBD brand, life for the lifestyle legend is better than ever. Now, she’s taking Martha Stewart CBD coast-to-coast.

Martha Stewart CBD launched in partnership with Canopy Growth Corporation and Marquee Brands this . [+] fall and is now available nationwide at The Vitamin Shoppe.

Courtesy Canopy Growth Corporation

Canadian parent company Canopy Growth Corporation — a diversified, publicly-traded cannabis enterprise — recently announced The Vitamin Shoppe as Martha Stewart CBD’s first national retail partnership. Also developed in collaboration with Marquee Brands, which acquired the Martha Stewart brand portfolio in 2019, the complete collection of ingestible wellness products is on-shelf at over 580 “CBD HQ” locations of The Vitamin Shoppe and Super Supplements stores as well as online.

“When I created this new line of CBD products, it was important that the assortment be delicious and elegant, but also affordable and accessible,” Stewart, who’s remained extremely hands-on since the brand’s inception two years ago, shared in a statement. “It is easier than ever to treat yourself and your loved ones to the wellness benefits of CBD and my new gummy sampler, inspired by flavors from my garden, makes the perfect holiday gift this season.”

The Martha Stewart CBD offering includes a 15-flavor, 60-count sampler box, oil drops, softgels and gummies — all fittingly formulated in gourmet taste and inspired by Stewart’s favorite recipes and ingredients. Known for her beloved Chow Chows, Stewart also has cats, chickens, miniature donkeys, birds and horses among menageries scattered across her properties; a Martha Stewart CBD pet line is also coming in early 2021.

‘Tis the season for Martha Stewart CBD Wellness Gummies, which come in a special-edition, . [+] ready-to-gift sampler set and retails for $64.99.

Courtesy Canopy Growth Corporation

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During an editors’ roundtable upon the release of the brand in September, Stewart explained over Zoom that her gummies are the hero product of the line, but she prefers to consider them pâte de fruits — the fancier French confection typically served at the end of a meal. She cued Canopy Growth to infuse the hemp-derived CBD isolate treats with the same natural essences of the fruit she grows at home on her Bedford, New York farm including Meyer lemon, kumquat, blood orange, raspberry and huckleberry.

“Martha herself was in the first pitch meeting, by video, and she talked about her signature flavor inspirations. I knew she would bring something special to this category,” shared The Vitamin Shoppe CEO Sharon Leite. “Quality and expertise are two of our fixations, and Martha brings that to everything she does exceptionally well. We’re also committed to innovation, and the Canopy team delivered with this uniquely trusted brand and flavor-forward CBD formulations.”

Martha Stewart CBD Oil Drops are available in Meyer lemon, blood orange and unflavored with 750 . [+] milligrams of hemp-derived, CBD isolate per bottle.

Courtesy Canopy Growth Corporation

Originally adopting CBD in April 2019, The Vitamin Shoppe’s move into the industry signaled mainstream acknowledgement of the non-intoxicating cannabis plant compound as a health and wellness supplement. The first two brands to launch in stores were Irwin Naturals and Garden of Life. Currently, The Vitamin Shoppe offers over 20 brands of CBD products in formats including tinctures, capsules, topicals, beauty and on-the-go beverages. Last month, the Secaucus, New Jersey-based company launched its first proprietary CBD products under its Vthrive and plnt brands.

“The Vitamin Shoppe is one of the nation’s most recognized and trusted names when it comes to supplement retailers with convenient locations all over the country,” said Canopy Growth CEO David Klein. “We first introduced CBD products [with them] earlier this year, leveraging their impressive network of stores to launch our BioSteel sports nutrition and hydration products in the U.S. and are pleased to partner again to make Martha Stewart CBD more accessible to consumers across the U.S. at the height of this year’s holiday shopping season.”

Martha Stewart CBD Softgels were designed as a daily dose, each capsule containing 25 milligrams of . [+] hemp-derived CBD isolate.

Courtesy Canopy Growth Corporation

“It’s such an opportune time now [for Martha Stewart CBD] because of the horrible stresses that all of us have been under since March when our quarantine during this pandemic started,” Stewart added during the virtual event. “We’re all feeling stressed, we’re all feeling cooped up, we’re all feeling like, ‘what the heck is happening?!’ So this is a good time for a launch of products like this that can actually help relieve stress and promote a feeling of well-being without drugging you out.”

Just in time for holiday shopping, the lifestyle legend’s supplements hit shelves at The Vitamin Shoppe.