How Much Does CBD Cost?
How Much Does CBD Cost?
“How much does CBD cost?”
It’s a simple question, with a not-so-simple answer. CBD products can cost $9.99, or they can cost over $400. There are different sizes, strengths, and product types to consider. Each one of these can make it difficult to discern whether you’re paying too much, too little, or just the right amount.
Part of what makes CBD pricing so enigmatic is that it’s an emerging industry, so the standards are just being established. Most companies sell 30ml tinctures, for example, but others will offer 15ml and 60ml sizes as well. Plus, because CBD is trending at the moment, pricing is at its peak.
However, all is not lost. With one simple calculation, you can determine the cost of a CBD oil, and assess its comparative value in the market. The calculation we’re talking about cost per milligram. Ultimately, this is the figure that matters when it comes to buying CBD oils. You can forget about the size, the extra ingredients, and the product types. All you really need to know is how much CBD you’re getting for the price.
Using that metric, CBD can cost anywhere from $0.04 to over $3.00 per mg. But, that range narrows by product and by brand.
Below, we break down the average costs of each type of CBD product. Before we get into that, however, we describe the various factors that can impact the cost of CBD oil.
Factors that impact the cost of CBD oil
As you might expect, the quality of a CBD oil often impacts the overall cost. But what makes a quality CBD oil? It comes down to four key things: the potency of the oil, the extraction method the brand uses, where they source their hemp, and whether they partner with third-party labs for testing and quality assurance.
The potency, or strength, of a CBD oil describes the amount of CBD it contains, in milligrams. The more potent a CBD oil is, the more effective it may be in treating severe symptoms. But, ultimately, you want to choose a CBD oil based on your dosage needs. For instance, someone with taking CBD for general wellness may do fine with a 150mg tincture, while someone with a chronic health condition may find a 1500mg or 3000mg tincture more effective.
Sometimes, a manufacturer may charge a lower cost per mg for a higher strength CBD oil, since they’ll make more money overall, thanks to the higher amount of CBD it contains. If you require a lower dose, buying a higher strength oil can be a strategic way to save on cost per mg. Just make sure you reduce the amount you consume accordingly (i.e. you can take fewer drops to meet your dose).
CBD can be extracted from the hemp plant in a variety of ways. The most common methods include CO2 extraction, steam distillation, natural solvent extraction (usually using ethanol), or hydrocarbon extraction.
CO2 extraction is considered the most efficient for extracting high concentrations of CBD (and thereby producing a higher-quality oil). As such, CO2-extracted oils are typically more expensive than those extracted using steam distillation or natural solvent extraction (although both of these methods are good, safe options).
The main method to avoid here is hydrocarbon extraction, as there’s a risk of toxic residue being present in the final hemp extract. In other words, CBD oils produced using hydrocarbon extraction may be cheaper, but they’re also less safe—and potentially dangerous.
The type of hemp a CBD oil is extracted from is a mark of quality as much as the extraction method is. The best CBD oils come from hemp that is organic, pesticide-free, and non-GMO. Of course, it is more expensive to use organic hemp, so these products may be more expensive.
Also, if the company adds other ingredients to their oils, and those are likewise organic or natural, you can expect that to drive up the price as well.
Some brands manage to lower their production costs by using organic hemp sourced from European farms, as opposed to American ones.
Reputable CBD brands interested in selling safe, high-quality CBD oils use an unbiased, third-party lab to test their products for safety and potency. The cost of testing oils often drives up the price, but it’s important.
If a brand doesn’t partner with a third-party lab to assess their oils, be wary. The cheaper price may not be worth it.
What else can impact the cost of CBD oil?
Besides quality, brand positioning also determines how a CBD brand chooses to price their products. Some CBD brands have positioned themselves as premium, top-of-the-line brands, with perks like all-organic ingredients, customer loyalty programs, subscription pricing, and more. Others have chosen to focus on differentiating themselves by offering good-quality oils for the most affordable price around.
Finally, where you buy the CBD oil can affect the cost. You’ll typically enjoy the cheapest price available for a CBD brand when you purchase it directly from the company’s website. Buying direct may also present additional discounts like free shipping offers or an online promotion.
If a CBD brand makes their products available through retail locations, it’s possible you’ll enjoy the same price as buying online—without the potential cost of shipping. It just depends if the store adds any markup to the suggested retail price (which they often do).
Now, on to the pricing!
How much does CBD oil cost?
Good CBD oil tinctures cost $0.09 to $0.17 on average, with $0.05 to $0.08 on the low end, and premium oils costing upwards of $0.20 or even $0.30 per mg. Typically, a higher potency oil will cost less per mg than a lower potency (although the bottle itself will cost more in total). For example, a 300mg tincture may cost $30 to $120, while a 1500mg tincture may cost $100 to $250.
How much does CBD isolate cost?
CBD isolate contains 99% CBD and no THC whatsoever. Usually, when people talk about CBD isolate, they’re referring to the powdery, crystalline isolate form of CBD, which can be mixed in with food or drink, bespoke CBD oils, or other CBD products like a vape cartridge. CBD isolate often has the lowest cost per mg of all CBD products, because it comes in such a highly concentrated from. For example, a 1g container (or 1000mg) may cost $0.02 to $0.05 per mg, or $20 to $50.
How much do CBD capsules cost?
CBD capsules come in a variety of strengths (5mg, 10mg, 15mg, 20mg, 25mg, and 50mg), and in 30- or 60-count bottles. Often, the higher the potency, and the larger the bottle, the lower the price per mg. Generally, CBD capsules cost $0.09 to $0.13 per mg, with costs per mg as low as $0.04 and as high as $0.20. On average, a 30-count bottle of 15mg CBD capsules may cost $45 to $60, while a 30-count bottle of 25mg CBD capsules may cost $65 to $90.
How much do CBD gummies cost?
CBD gummies usually include anywhere from 10mg to 25mg of CBD, and cost between $0.09 to $0.20 per mg, with higher potencies and larger bottle sizes costing less per mg. The most common option is a 30-count bottle, although some brands will offer larger bottles for a lower cost per mg. For example, a 60-count bottle of 25mg gummies may cost $135 ($0.09 per mg), while a 30-count bottle of 10mg gummies may cost $45 ($0.15 per mg).
How much do CBD vape oils cost?
CBD vape oils is a catch-all term for multiple types of CBD vape products: standalone vape cartridges, vape e-liquids (which can be added to an existing cartridge), or disposable vape pens. Since they’re designed for one-time use, disposable vape pens claim the highest cost per mg of the three. For example, a 125mg disposable vape pen may cost $30 (or $0.24 per mg). CBD vape cartridges and e-liquids usually contain higher amounts of CBD (and include a larger selection of potencies). These cost less per mg, around $0.08 to $0.20 per mg, so a 4000mg e-liquid may cost $320 ($0.08 per mg) while a 300mg e-liquid might cost $60 ($0.20 per mg).
How much do CBD topicals cost?
CBD topicals include salves, creams, and gels typically designed to provide topical pain relief. These cost anywhere from $0.07 to $0.10 per mg on the low end, as much as $0.24 to $0.36 on the high end, with the average CBD topical costing around $0.12 to $0.19 per mg. These come in a range of sizes, from 1oz to 4oz tubs, and may contain anywhere from 50mg to 800mg of CBD per container. Usually, you can save more by buying a larger tub.
How much do CBD bath bombs cost?
CBD bath bombs contain anywhere from 25mg to 100mg of CBD. Designed for one-time use, these have a higher cost per mg, at $0.10 to $0.60 per mg. Each CBD bath bomb may cost $10 to $15, although you’ll find premium options as expensive as $30.
How much does CBD skincare cost?
CBD skincare products covers a wide range of products. Because of this, and the fact that skincare often includes other, premium ingredients, these are the most expensive CBD products out there. The cost varies widely, from around $0.30 to over $3.00 per mg. For example:
- CBD lip balms may include 15mg or 20mg of CBD, and cost $8 to $20 each ($0.40 to $1.00 per mg),
- CBD body butters may include 300mg to 1500mg of CBD in a 3 or 4oz tub, and run from $0.11 to $0.20 per mg (prices will be higher for products that include UV protection).
- CBD skin serum, haircare, and other specialty creams and masks cost the most, from $0.30 to over $2.00 per mg for a 30ml or 2oz container.
How much do CBD pet oils cost?
As a specialty product, CBD pet oils can be more expensive than those designed for humans, but not always. Typically, quality CBD pet oils range from $0.05 to $0.10 per mg on the low end, to $0.20 to $0.30 per mg on the high end, with lower-potency tinctures costing more. For example, a 150mg tincture (ideal for cats and small breeds) may run you $15 to $40, while a 750mg tincture (best for larger breeds) may cost $35 to over $100.
Besides tinctures, you can also buy CBD capsules and treats for your pet. These pack in anywhere from 5mg to 25mg of CBD per chew, and may cost $0.08 to $0.15 per mg. So, a 10-pack of 20mg dog treats may cost around $20 to $30.
Learn how much CBD costs. We reveal the average pricing for CBD oils, isolates capsules, gummies, vapes, topicals, bath bombs, skincare, and pet products.
How to Tell If You’re Overpaying for CBD Oil
The notoriety of CBD, or cannabidiol, has grown tremendously over the last couple years, and so has the availability of CBD oils (and their prices). Many people who are getting into CBD start by asking the question: “How much does CBD oil cost?” But with so much variation in the industry, determining which products are truly worth the cost can be a challenge.
To simplify this process, Ashley Jordan Ferira, PhD, RDN, Senior Editor of Health & Wellness Strategy at Remedy Review, a CBD reviews site, compared the prices of popular CBD oil brands on the market—including Medterra, cbdMD, and Naternal—to pinpoint the average cost of CBD oil.
How much does CBD oil cost?
To determine the value, or cost per milligram of a CBD oil, divide the price of the product by the total mg of CBD. For example, a bottle of CBD oil that costs $120 and contains a total of 2,400 mg of CBD costs $0.05 per mg.
The price of a CBD tincture can vary across brands, but the average cost tends to land somewhere between $0.05 to $0.20 per mg of CBD. If you’re paying more than 20 cents per mg of CBD, you’re likely overpaying.
The best value CBD oils
The average prices of some leading brands are similar, but a few clear leaders emerge when we talk about value. Below, we’ve highlighted the most cost efficient products from three top brands to help you get the most for your money.
Each 1 ml serving of this full-spectrum product from Naternal contains 40 mg of cannabinoids, including CBD and trace amounts of THC (less than 0.3% by law), terpenes, and flavonoids from the cannabis plant, a.k.a. hemp.
To buy: Naternal Full Spectrum 1,200 mg CBD Oil, $40; naternal.com
This THC-free CBD oil tincture from Medterra provides 100 mg of CBD in each 1 ml serving.
To buy: Medterra CBD Isolate 3,000 mg Tincture, $135; medterracbd.com
This moderate strength product from cbdMD is THC-free and delivers 25 mg cannabinoids (including CBD) in each 1 ml serving. It’s available in natural, berry, orange, and mint flavors.
To buy: cbdMD Broad Spectrum 750 mg CBD Oil, $70; cbdMD.com
CBD oil price comparison
In the price comparison below, you can see the average cost per mg of CBD for 10 top brands, organized from lowest (i.e. best value) to highest.
- Average cost per mg CBD: $0.03
- CBD oil price range: $25–$60
- Average cost per mg CBD: $0.06
- CBD oil price range: $34.99–$132.99
- Average cost per mg CBD: $0.07
- CBD oil price range: $29.99–$339.99
- Average cost per mg CBD: $0.08
- CBD oil price range: $29–$260
- FAB CBD
- Average cost per mg CBD: $0.09
- CBD oil price range: $39–$129
- Average cost per mg CBD: $0.10
- CBD oil price range: $57.95–$115
- Charlotte’s Web
- Average cost per mg CBD: $0.11
- CBD oil price range: $39.99–$164.99
- Average cost per mg CBD: $0.12
- CBD oil price range: $89–$269
- NuLeaf Naturals
- Average cost per mg CBD: $0.12
- CBD oil price range: $38.50–$439
- Green Roads
- Average cost per mg CBD: $0.14
- CBD oil price range: $23.95–$342.50
Why do people pay so much for CBD oil?
The main draw towards CBD products stems from the compound’s many potential health benefits. People buy CBD products to help with inflammation and pain, anxiety and stress, and sleep quality. This is not a full list, but it does encompass some of the most common reasons people turn to CBD. Additionally, CBD oil rarely produces any negative side effects, which can be best avoided by proper dosage and administration.
It’s also worth noting that while many people enjoy using CBD oil as a part of their wellness routine, the Food and Drug Administration has only approved one CBD-based drug, known as Epidiolex. This means that mainstream hemp products, like CBD tinctures, have not been evaluated by the FDA and are not intended to treat any disease. If you have a serious medical condition or take prescription medications, consult with your physician before buying CBD oil.
Factors that affect CBD oil prices
CBD oil seems like a pricier wellness supplement, but there’s a reason. Many additional manufacturing and quality control practices go into creating a trustworthy CBD oil that other dietary supplements do not require. Some factors that affect how much CBD oil costs include:
The origin of the hemp plant matters, and the best CBD companies source their industrial hemp from domestic farms. The most recent Farm Bill laws regulate standards for U.S. hemp cultivation, so American-grown hemp is the safest option for quality CBD oil. Organically or ethically-grown hemp will cost more as well, especially USDA-certified organic hemp that is more costly to grow.
Strength and type of CBD extract
While products with higher strengths or concentrations of CBD are more expensive, they also have better value. This is because they have a lower cost per mg of CBD. Similar to buying toilet paper in bulk to save money, you can save money in the long run if you opt for a strong CBD oil that will last for a longer period of time than less potent options.
The type of CBD product can affect the price as well. For example, a full-spectrum product may be priced differently than a CBD isolate or broad-spectrum product that has gone through additional distillation and purification processes to filter out plant compounds like THC (tetrahydrocannabinol). THC-free CBD oils are a good option for anyone who submits to regular drug testing, but full-spectrum CBD products may elicit an entourage effect that may be more effective in terms of elevating your general health and wellness.
Whether you’re buying CBD oils online or in-store, third-party lab testing is a must for all hemp-derived products. This process isn’t cheap, and more in-depth testing can cost more (which leads to a more costly end product). However, this external testing provides greater evidence of quality, safety, and transparency for the brand and its products.
Some CBD oil tinctures may contain premium ingredients like a USDA-certified organic MCT coconut oil or all-natural flavorings that can increase the price of the product. If you’re set on purchasing a truly organic CBD oil, the extra cost may be worth it.
Lastly, and perhaps the most obvious, factor affecting the price of CBD oil is discounts or coupons that may lower the overall cost of an order. Many of the CBD brands listed above offer first-time buyer discounts, as well as subscription or bundle-and-save options that can cut the price of CBD oil significantly.
Is CBD oil worth the cost?
If you’re looking to buy CBD oil online, there’s no doubt that there are plenty of hemp products to choose from. Apart from CBD oils, there’s also the option of varying application styles like CBD capsules, gummies, topical lotions, and much more.
With all this information to take into account, the CBD industry can seem like a confusing marketplace with an overwhelming number of hemp oils (and prices) to filter through. However, many consumers are flocking to CBD, and often use its potential health benefits as a way to justify the price tag.
So if you’re in the market for an all-natural plant extract with a lot of hype around its benefits, CBD oil may be worth the splurge. And you can still shop for high-quality products without breaking the bank.
Ashley Jordan Ferira, PhD, RDN is the Senior Editor of Health & Wellness Strategy at Remedy Review, an independent CBD reviews site. Dr. Ferira completed her PhD in Foods & Nutrition at The University of Georgia, where she researched the role of vitamin D in pediatric cardiometabolic disease. The products featured in this article were tested at ProVerde Laboratories in Milford, MA and Avazyme, Inc. in Durham, NC.
This content is for informational purposes only and does not constitute medical advice; it is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition and before consuming or using any of the products mentioned on this site.
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Want to know how much CBD oil costs? Check out our guide to CBD prices and comparisons from the top 10 CBD oil brands, then determine which is right for you.