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goop cbd oil

4 Hemp Products We’re Putting
in Heavy Rotation

Here’s the thing about hemp: Every part of it has a purpose. Unlike other plants we grow on an industrial scale, where we use one part (the flower or seed or fruit) and toss the rest, there are valuable, practical applications for every part of hemp—root to shoot.

The primary use of hemp comes from its seed: a nutritional powerhouse with omega-3 fats, plant-based protein, and both soluble and insoluble fiber. We’ve used hempseed in smoothies, soups, and spreads. And yes, you can milk it.

Hemp can also be spun into textiles—whether it’s a durable kitchen apron or a plush blanket—and used to replace the conventional plastics in cars (currently used by BMW, Audi, and Volvo) and even to build insulation (hello, “hempcrete”). Because it’s a natural electric conductor, hemp has also gone high tech: Hemp-based electrodes often outperform conventional superconductors two to one.

Which brings us to the hemp product du jour: CBD. Hemp by definition is nonpsychoactive (meaning it contains 0.3 percent THC or less). It is, however, rich in cannabidiol, the compound being studied for its potential calming properties. As an isolate, CBD from hemp is no different from CBD from marijuana.

Hemp might seem like it’s suddenly everywhere, but the crop has deep roots in American history: Pennsylvania passed an early colonial law encouraging farmers to grow it, and Virginians could once pay their taxes with it. Then, in the 1930s, cultivating hemp became illegal—despite the plant’s psychoactively inert nature—due to concerns of “reefer madness.” For the eight decades since, it has been illegal to grow hemp in the United States. We legalized hemp again only in 2014, when the Farm Bill permitted states (laws vary) to implement industrial-hemp pilot programs. And that’s how we landed here: a new hemp craze—minus the “madness.” The popularity of the plant has landed in our medicine cabinets, our pantries, our skin care, our homes, you name it.

SELF-CARE

We love this hemp oil for its short list of ingredients: hempseed oil, grape-seed oil, virgin coconut oil, orange oil, and stevia extract. The orange oil isn’t overwhelming—it’s just pleasant enough that this stuff is great straight from the bottle.

PANTRY

Hemp seeds make a great topping on any salad; we’ve been known to keep a bag at our desk for lunch for extra omega-3s, protein, and fiber. You can also add them to soup, blend them in smoothies, or even use them to coat raw truffles.

BEAUTY

You’ll find hempseed oil, which is distinct from the CBD extract from hemp oil, in some nontoxic skin-care products. In this blend, hempseed oil is combined with oils from grape, pumpkin, chia, camellia, blueberry, carrot, broccoli, and more to create a rejuvenating face oil.

TEXTILE

A nod to traditional Mallorcan wedding blankets, this piece was crafted completely by hand (painted, woven, and so on) from linen and hemp fibers. A lightweight alternative to a quilt (or duvet), this artisanal bed coverlet is done in a beautiful dusty blue that works well with virtually any design scheme.

Here’s the thing about hemp: Every part of it has a purpose.

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Moneyish

Jeanette Settembre

Goop alumni have launched a CBD beauty site for women — and doctors say it can help with period pain.

Fleur Marché is a retail platform for CBD beauty products.
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A pair of Gwyneth Paltrow proteges who worked at her lifestyle empire Goop have built their own version of the site devoted to all things CBD.

Ashley Lewis, 35, who oversaw the company’s wellness products, and Meredith Schroeder, 34, a former buyer at Goop, this week launched Fleur Marché (French for “flower market”), a retail site geared toward women and loaded with skincare products, menstrual pain relief oils, tinctures, edibles and lotions. The products contain CBD (Cannabidiol), made from a non-intoxicating compound found in hemp, a variety of the cannabis plant said to alleviate chronic pain, anxiety, inflammation and insomnia, among other conditions. (CBD, unlike the THC in cannabis, doesn’t get you high.)

Schroeder says they designed the site with luxury and self-care in mind. “I felt like there was a lack of sophistication in the cannabis space,” she told Moneyish.

With the CBD market slated to reach nearly $2 billion by 2022, according to New Frontier Data, the buzzy ingredient continues to grow increasingly ubiquitous as it appears in cocktails, at coffee shops and restaurants, in spa treatments, and even on room-service menus.

President Trump last month signed the $867 billion farm bill, which allows states to legally produce the hemp plant, from which CBD can be extracted. But despite hemp legalization, the FDA still largely considers CBD products illegal to add to food or health products without approval from the federal agency, since products have not been clinically proven to be safe or effective.

Weeding out the junk from the good stuff is where Lewis and Schroeder came in. They wanted to tap in to the canna-curious female consumer, giving her a classier CBD experience while educating her on the products and their potential uses.

“When you reposition CBD to women as part of self-care, and something that would help with anxiety, sleep and PMS as opposed to something that is just for recreational use, you can garner a whole bunch of different consumers,” Lewis said.

Fleur Marché categorizes products based on intended use, like pain relief or PMS. Doctors approve, but caution they can have side effects if a person is taking other medications.

“While the benefit of CBD for menstrual cramps has not been clinically proven, CBD has an anti-inflammatory property, so it makes perfect sense to help with menstrual pain in that it will help with inflammation,” Diana Martins-Welch, an attending physician in palliative medicine at Northwell Health, told Moneyish.

The “cannabis apothecary,” as the website calls it, contains products ranging in price from a $9 CBD hydrating lip balm to the $110 PM Formula, a tincture that claims to help with sleep and pain management. In true Goop fashion, Lewis and Schroeder say they tried all of the products themselves before putting them on the site. Product labels include ingredients, CBD content, serving size and instructions on use or consumption.

Dr. Junella Chin, an integrative cannabis physician based in New York, told Moneyish her recommended dosage of CBD is between 15 to 20 mg per day, and suggested spacing out doses a few times a day instead of taking them all in one shot. For beauty and wellness products like lotions, lip balm or skincare, 5 mg of CBD is a safe and effective dose, she said.

“You can take it [CBD] every day. Some patients do it three times a week; some patients do it during their cycle or after they workout,” Chin said. “For pain relief, I like to use a tincture because you can control the dosage. If it’s a gel cap or an edible, it’s very hard to cut the dose in half and be exact.”

While Chin, a medical cannabis expert at CannabisMd, says there’s no danger of overdosing on CBD, it does have its side effects.

“You can certainly overconsume,” she said. “Let’s say by accident you took the whole tincture bottle and downed it like a shot — you would just feel very uncomfortable. You might have heart palpitations; you might vomit, but your heart and lungs are intact.”

Of course, Fleur Marché also plays to its position as a “wellness” brand with CBD-infused bath salts, eye masks, hangover patches, and even a massage oil that allegedly contains eight plant-based aphrodisiacs. Chin stresses she is skeptical of CBD products — like gummies, for example — that don’t serve a purpose other than to jump on the money-making trend. Bottom line: Read the label.

“Everyone is jumping on the bandwagon because it [CBD] has great benefits with little risks, but don’t trust every company — I always put in the caveat you have look for a good company,” Chin said. “Hemp extract doesn’t correlate to CBD.”

Martins-Welch scanned the Fleur Marché product list and said she was impressed with the transparency of ingredients and where they come from: “They mention all the things you want to hear about quality standards, provide a Certificate of Analysis when requested, and list out CBD dosing clearly,” she said.

Though Paltrow is not currently an investor in the company, she has given her seal of approval, the founders confirmed. A search for CBD on Paltrow’s Goop, however, brings up zero results — perhaps leaving room for a future collaboration.

“She’s been extremely supportive so far,” Schroeder said. “We were able to do this because we took inspiration directly from her.”

Goop alumni have launched a CBD beauty site for women — and doctors say it can help with period pain.