Listing Guidelines for Cannabidiol (CBD) and Hemp Products
The content below is for guidance only. Amazon reserves the right to remove any listing it considers to be inappropriate for sale for any reason.
All listings and products must comply with all laws and regulations.
Cannabidiol (CBD) is one of a range of cannabinoids found in Cannabis plants. Tetrahydrocannabinol (THC) is another common cannabinoid and is the main psychoactive constituent of Cannabis. Cannabis is a flowering plant that consists of three primary species: Cannabis sativa, Cannabis indica and Cannabis ruderalis.
The term “hemp” is often used to refer to varieties of Cannabis that generally contain lower concentrations of THC and higher concentrations of CBD, and are grown for industrial use (e.g. for clothing, rope etc.).
The listing and sale of ingestible hemp products, including lozenges, e-liquids, sprays and oils that contain CBD or other cannabinoids are prohibited on Amazon.co.uk, except for sellers participating in a limited, invite-only pilot. This pilot only applies to products listed on Amazon.co.uk and is not available on other Amazon websites. The pilot is not accepting additional sellers currently.
The only ingestible hemp products that are permitted for sale on Amazon.co.uk are those products that contain cold-pressed hemp seed oil from the Cannabis sativa plant, and that do not contain CBD, THC or other cannabinoids.
All hemp products that do not contain CBD, THC or other cannabinoids must be permitted by Amazon policy, have the ingredients attribute populated correctly and be described appropriately.
To continue listing these products, you must meet all of the requirements outlined below and on the Drugs, Drug Paraphernalia and Dietary Supplements Seller Policy page.
- Products must clearly state in the Ingredients field that they contain only hemp seed oil
- Hemp gummies and other similar hemp products, including those that contain only hemp seed oil, are prohibited by Amazon policy
- Products may not include prohibited health or medicinal claims. See the Prohibited Product Claims page for further information.
- Products will also be removed if there is any indication on the listing that the product contains any extract of the hemp plant other than the seeds. This includes misleading marketing claims such as:
- Full or Broad Spectrum claims
- % strength claims (where it is not clear what ingredient the % refers to)
- Claims relating to CO2 and other extraction methods of cannabinoids
- References to CB1 and CB2 receptors
All hemp products that do not meet the requirements listed above and on the Drugs, Drug Paraphernalia and Dietary Supplements Seller Policy page will be removed.
Listing Guidelines for Cannabidiol (CBD) and Hemp Products The content below is for guidance only. Amazon reserves the right to remove any listing it considers to be inappropriate for sale for
Amazon to Launch UK-only CBD Product Platform Project
By Roland Sebestyén
Following a successful pilot, Amazon will reportedly enter the CBD retail market in the UK in weeks or early 2021. The industry welcomes the American giant’s latest moves and is excited about the future. Some argue it could be a turning point for the CBD market.
Businesscann reported that Amazon would allow a number of CBD businesses to sell their products in the UK. Amazon pointed out in a statement that selling CBD products is illegal on their website, except for those participating in the invite-only pilot.
Siân Phillips, Managing Director of the Cannabis Trades Association (CTA), was happy when asked about Amazon’s presence in the CBD market.
She said: “From the perspective of the CTA it opens up the UK market place for Hemp and CBD oil sellers and yet another platform for legitimate and compliant companies.
“On the negative side, will Amazon’s due diligence ensure that sellers are reputable, have products compliant to UK regulations – i.e. no medicinal claims, correctly labeled, etc – and are able to confirm their supply chain as being Novel Food approved after March 2021?
“We have been in touch with Amazon and are awaiting contact from their policy department.”
Leila Simpson, Head of External Affairs, at the UK Association for the Cannabinoid Industry, told Businesscann that they predicted more major retailers being involved after Amazon’s decision, and it was a “good for the industry.”
According to the latest reports, Amazon found the pilot to be a great success, so it might open the window for a wider range of retailers in the UK as early as in the next few weeks or 2021.
Officials at Amazon are now making a checklist for businesses interested in joining to meet.
First and foremost, as Businesscann understood, applications must be submitted to EFSA (European Food Safety Authority) 1st January, when new Brexit regulations are scheduled to come into force.
Also, the products the applicants seek to sell should adhere to the UK’s Novel Food regulations.
Stuart McKenzie, CEO of Reakiro, said: “Once the door is open, we understand it may take a few months for product owners to registrar themselves online as long as they can satisfy the Amazon terms and conditions for listing as a CBD vendor.
“At this stage, we understand this will be a UK-only market for Amazon. The Amazon people are learning more about CBD, and there is a feeling among them that it could be really big.
“With Amazon on board, it will surely allow consumers much easier access to CBD and ultimately help millions of people live a healthier and happier life.”
Following a successful pilot, Amazon will reportedly enter the CBD retail market in the UK in weeks or early 2021.