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How to Tell If You’re Overpaying for CBD Oil

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The notoriety of CBD, or cannabidiol, has grown tremendously over the last couple years, and so has the availability of CBD oils (and their prices). Many people who are getting into CBD start by asking the question: “How much does CBD oil cost?” But with so much variation in the industry, determining which products are truly worth the cost can be a challenge.

To simplify this process, Ashley Jordan Ferira, PhD, RDN, Senior Editor of Health & Wellness Strategy at Remedy Review, a CBD reviews site, compared the prices of popular CBD oil brands on the market—including Medterra, cbdMD, and Naternal—to pinpoint the average cost of CBD oil.

How much does CBD oil cost?

To determine the value, or cost per milligram of a CBD oil, divide the price of the product by the total mg of CBD. For example, a bottle of CBD oil that costs $120 and contains a total of 2,400 mg of CBD costs $0.05 per mg.

The price of a CBD tincture can vary across brands, but the average cost tends to land somewhere between $0.05 to $0.20 per mg of CBD. If you’re paying more than 20 cents per mg of CBD, you’re likely overpaying.

The best value CBD oils

The average prices of some leading brands are similar, but a few clear leaders emerge when we talk about value. Below, we’ve highlighted the most cost efficient products from three top brands to help you get the most for your money.

Each 1 ml serving of this full-spectrum product from Naternal contains 40 mg of cannabinoids, including CBD and trace amounts of THC (less than 0.3% by law), terpenes, and flavonoids from the cannabis plant, a.k.a. hemp.

To buy: Naternal Full Spectrum 1,200 mg CBD Oil, $40;

This THC-free CBD oil tincture from Medterra provides 100 mg of CBD in each 1 ml serving.

To buy: Medterra CBD Isolate 3,000 mg Tincture, $135;

This moderate strength product from cbdMD is THC-free and delivers 25 mg cannabinoids (including CBD) in each 1 ml serving. It’s available in natural, berry, orange, and mint flavors.

To buy: cbdMD Broad Spectrum 750 mg CBD Oil, $70;

CBD oil price comparison

In the price comparison below, you can see the average cost per mg of CBD for 10 top brands, organized from lowest (i.e. best value) to highest.

  • Naternal
    • Average cost per mg CBD: $0.03
    • CBD oil price range: $25–$60
  • Medterra
    • Average cost per mg CBD: $0.06
    • CBD oil price range: $34.99–$132.99
  • cbdMD
    • Average cost per mg CBD: $0.07
    • CBD oil price range: $29.99–$339.99
  • CBDistillery
    • Average cost per mg CBD: $0.08
    • CBD oil price range: $29–$260
    • Average cost per mg CBD: $0.09
    • CBD oil price range: $39–$129
    • Average cost per mg CBD: $0.10
    • CBD oil price range: $57.95–$115
  • Charlotte’s Web
    • Average cost per mg CBD: $0.11
    • CBD oil price range: $39.99–$164.99
  • Spruce
    • Average cost per mg CBD: $0.12
    • CBD oil price range: $89–$269
  • NuLeaf Naturals
    • Average cost per mg CBD: $0.12
    • CBD oil price range: $38.50–$439
  • Green Roads
    • Average cost per mg CBD: $0.14
    • CBD oil price range: $23.95–$342.50

Why do people pay so much for CBD oil?

The main draw towards CBD products stems from the compound’s many potential health benefits. People buy CBD products to help with inflammation and pain, anxiety and stress, and sleep quality. This is not a full list, but it does encompass some of the most common reasons people turn to CBD. Additionally, CBD oil rarely produces any negative side effects, which can be best avoided by proper dosage and administration.

It’s also worth noting that while many people enjoy using CBD oil as a part of their wellness routine, the Food and Drug Administration has only approved one CBD-based drug, known as Epidiolex. This means that mainstream hemp products, like CBD tinctures, have not been evaluated by the FDA and are not intended to treat any disease. If you have a serious medical condition or take prescription medications, consult with your physician before buying CBD oil.

Factors that affect CBD oil prices

CBD oil seems like a pricier wellness supplement, but there’s a reason. Many additional manufacturing and quality control practices go into creating a trustworthy CBD oil that other dietary supplements do not require. Some factors that affect how much CBD oil costs include:

Hemp origin

The origin of the hemp plant matters, and the best CBD companies source their industrial hemp from domestic farms. The most recent Farm Bill laws regulate standards for U.S. hemp cultivation, so American-grown hemp is the safest option for quality CBD oil. Organically or ethically-grown hemp will cost more as well, especially USDA-certified organic hemp that is more costly to grow.

Strength and type of CBD extract

While products with higher strengths or concentrations of CBD are more expensive, they also have better value. This is because they have a lower cost per mg of CBD. Similar to buying toilet paper in bulk to save money, you can save money in the long run if you opt for a strong CBD oil that will last for a longer period of time than less potent options.

The type of CBD product can affect the price as well. For example, a full-spectrum product may be priced differently than a CBD isolate or broad-spectrum product that has gone through additional distillation and purification processes to filter out plant compounds like THC (tetrahydrocannabinol). THC-free CBD oils are a good option for anyone who submits to regular drug testing, but full-spectrum CBD products may elicit an entourage effect that may be more effective in terms of elevating your general health and wellness.

Third-party testing

Whether you’re buying CBD oils online or in-store, third-party lab testing is a must for all hemp-derived products. This process isn’t cheap, and more in-depth testing can cost more (which leads to a more costly end product). However, this external testing provides greater evidence of quality, safety, and transparency for the brand and its products.

Premium ingredients

Some CBD oil tinctures may contain premium ingredients like a USDA-certified organic MCT coconut oil or all-natural flavorings that can increase the price of the product. If you’re set on purchasing a truly organic CBD oil, the extra cost may be worth it.

Promotional discounts

Lastly, and perhaps the most obvious, factor affecting the price of CBD oil is discounts or coupons that may lower the overall cost of an order. Many of the CBD brands listed above offer first-time buyer discounts, as well as subscription or bundle-and-save options that can cut the price of CBD oil significantly.

Is CBD oil worth the cost?

If you’re looking to buy CBD oil online, there’s no doubt that there are plenty of hemp products to choose from. Apart from CBD oils, there’s also the option of varying application styles like CBD capsules, gummies, topical lotions, and much more.

With all this information to take into account, the CBD industry can seem like a confusing marketplace with an overwhelming number of hemp oils (and prices) to filter through. However, many consumers are flocking to CBD, and often use its potential health benefits as a way to justify the price tag.

So if you’re in the market for an all-natural plant extract with a lot of hype around its benefits, CBD oil may be worth the splurge. And you can still shop for high-quality products without breaking the bank.

Ashley Jordan Ferira, PhD, RDN is the Senior Editor of Health & Wellness Strategy at Remedy Review, an independent CBD reviews site. Dr. Ferira completed her PhD in Foods & Nutrition at The University of Georgia, where she researched the role of vitamin D in pediatric cardiometabolic disease. The products featured in this article were tested at ProVerde Laboratories in Milford, MA and Avazyme, Inc. in Durham, NC.

This content is for informational purposes only and does not constitute medical advice; it is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition and before consuming or using any of the products mentioned on this site.

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Want to know how much CBD oil costs? Check out our guide to CBD prices and comparisons from the top 10 CBD oil brands, then determine which is right for you.

Most Affordable CBD Oils for 2020 [With Comparison Calculator]

You may already know that cannabidiol, or CBD, can be a great part of your daily wellness routine. But you may have also noticed one area where CBD oil often doesn’t promote a healthy balance: your wallet.

There’s no denying that CBD oil can get expensive, especially if your dosage requirements have increased. The last thing you want is for the price to increase, too.

Unfortunately, that’s unavoidable. Higher concentrations of CBD mean a higher price tag, but there are still some brands that are more affordable than others.

We scoured the web and tested hundreds of products to work out not only which are the most affordable oils, but which are the highest-quality, too. So, without further ado, here’s our choice of the top five most affordable CBD oils for 2020.

Most Affordable CBD Oils for 2020

1. FAB CBD Oils

Ingredients: Organically grown hemp extract, full-spectrum cannabinoid blend, flavoring from natural sources, terpenes, medium chain triglycerides (may contain trace amounts of hemp derived THC

Testing notes: Bottle appears quite plain. See-through in appearance. Mellow flavors in the flavored varieties. Calming effect.

FAB CBD is on a self-stated mission to improve preventative wellness through the use of supplemental CBD. They’re a great bunch of people and support some very worthy causes, including a recent partnership that saw them sponsor three wishes for the Make A Wish Foundation. And while they’re some of the most affordable, FAB CBD’s oils don’t compromise on quality or taste. You can choose from a bunch of crisp flavors that include citrus, mint, natural, berry, and vanilla.

For the natural, berry, or vanilla flavors, you’ve got CBD concentrations of 300, 600, and 1,200 milligrams. For the other two flavors, you can choose the same, as well as 2,400 milligrams. At 60 milliliters per bottle and 0.5 milliliters per serving, it’ll set you back $0.65 per serving of 300-milligram strength CBD, or $2.15 for 2,400 milligrams.


  • Rewards scheme available
  • Vast positive feedback
  • Varied flavors


  • Fairly bland packaging
  • 2400-milligram concentration has fewer flavors

2. cbdMD CBD Oil Tincture

Ingredients: Cannabidiol (CBD), MCT oil, and flavoring.

Testing notes: Strong distinction between flavors. Hemp undertones detectable in each variety. Highest concentrations noticeably more powerful.

Priding themselves on innovation and quality, cbdMD aims to produce the industry’s best-quality CBD through innovative production and manufacturing. They tested 14 countries across three continents before settling on their chosen process. Bottles from cbdMD come in both 30- and 60-milliliter sizes, with a recommended serving of 1 milliliter (1 dropper). For a 60-milliliter bottle, cbdMD’s 300-milligram oils will set you back $29.99, or $0.50 per serving. The 750-milligram oil will cost you $69.99, or $1.17 per serving.

If you’re using higher doses, they also offer 1,500 and 3,000 milligrams, as well as 3,000, 5,000, and 7,500 milligrams, which are far higher than the industry average. Bear in mind that the two highest doses are only available in two out of the four flavors, natural and berry. The other two flavors—mint and orange—go as high as 3,000 milligrams of CBD per bottle.


  • Third-party lab tested
  • Four flavors available
  • Industry-leading CBD strengths


  • High concentrations very pricey

3. Kanibi CBD Oil

Ingredients: Medium chain triglycerides (derived from coconuts), natural flavors, hemp-derived CBD extract, natural sweetener (MCT oil, stevia).

Testing notes: Interesting flavor combinations, strong hemp flavor to the original formula. Strong does of CBD in each dropper. Semi-translucent appearance to the tincture.

At Kanibi, every batch of products is double third-party tested to guarantee the highest quality. They offer gummies, creams, softgels, and CBD tinctures and oils. This company is super down-to-earth with benefits like a discount program for veterans, as well as a rewards program if you recommend friends to use their products.

CBD oils of 750- and 1,500-milligram concentrations are available from Kanibi in 30-milliliter bottles. At serving sizes of 1 milliliter, or 0.9 grams CBD, that’s 30 servings per container. For a 750-milligram bottle, it’s $69.00, or $2.30 per serving. For 1,500 milligrams, it’s $129.00 or $4.30 per serving. For first time customers, there’s routinely a 15% off discount code to bring those prices down even further. The flavors here are really unique, with options like Skittles, cinnamon, and lemon lime.


  • Unique flavors
  • 100% organic U.S. hemp
  • Military and veteran discounts


  • Extra tax in Utah and Tennessee
  • Some stock issues
  • Contains artificial sweetener

4. NuLeaf Naturals

Ingredients: USDA-certified organic hemp oil, full-spectrum hemp extract.

Testing notes: Nondescript packaging. Strong earthy hemp flavors. Mellow, natural flavorings from terpenes. Stronger concentrations than most.

NuLeaf Naturals is on a mission to “provide customers the highest-grade CBD oil on the market.” This is certainly a promise that they live up to, with oil concentrations of up to 4,850 milligrams. NuLeaf Naturals’ oils are full-spectrum and contain terpenes for natural flavoring. The strongest oils are pricier than their weaker counterparts, but come in larger-than-average bottles. You can also buy them in packs of up to six bottles for a discount.

Their most concentrated oil contains 4,850 milligrams CBD per bottle. With 2.4 milligrams of CBD per dropper, you’ll get around 2,000 drops per bottle, or around $4.55 per drop. At the cheaper end of the scale is their weakest concentration of 240 milligrams, which contains 100 drops on average. That’s approximately $2.55 per serving. Not the cheapest, but on-par with the rest of our picks here.


  • Laboratory tested
  • No additives or preservatives
  • Made from non-GMO hemp
  • No herbicides, pesticides, fertilizers


  • Expensive higher-end oils

5. Farmacy Bliss

Ingredients: Full-spectrum hemp CBD oil, CBG, THC (

Testing notes: Naturally hempy, unmodified flavor. Translucent in appearance. Relaxing effect if taken in the evening.

Farmacy Bliss has a pretty powerful driving factor underlying their mission statement. After creating their custom CBD blends to help a family member’s ailing health, Farmacy Bliss rapidly grew into the much-loved brand it is today. They stock a range of CBD-infused vape liquids, CBD oils, and capsules. Though they lack flavor variety, they are in fact the best-tasting hemp variety around, which is important to many CBD users.

A bottle of their 100-milligram concentration CBD oil costs around $15.99, which is a good thing since you’ll only get around six servings per bottle (or $2.67 per serving). The alternative is to purchase their 1,500-milligram strength CBD oil, which comes with 30 servings at $4.00 per serving. What’s more, new customers can get 10% off first-time purchases, making it even more affordable.


  • Rewards scheme available
  • Chemical and allergen free
  • Gluten and dairy free


  • No flavor variety
  • Very few servings
  • Small range of oils

QUICK OVERVIEW: Our Top Picks for Affordable CBD Oils

Most Affordable CBD Oils: Price Comparison Table

Each of the products above went through the same rigorous testing that we use for our CBD oil ranking. This included blind taste testing, secret shopping, and a thorough evaluation of each brand’s user experience.

But we know that you’re here because you don’t just want a quality products and a pleasant shopping experience — you want a fair price, too. So, check out the table below to see how each of the brands in this ranking stacked up when it came to the price per milligram of CBD.

Brand Price per mg CBD Retail price Product Potency
Infinite CBD $0.03 $160.00 Isolate Droppers 5000 mg/30 mL
PlusCBD Oil $0.06 $41.95 Extra Strength Gold Formula 750 mg/60 mL
CBDistillery $0.06 $155.00 CBDrop Full Spectrum Oil 2500 mg/30 mL
Head + Heal $0.06 $77.00 CBD Oil 1200 mg/30 mL

How to Compare CBD Oil Prices

When we look at the concerns that CBD consumers express most frequently, price is right up at the top of the list. But when you’re checking out the CBD tinctures for sale on the market, the sticker price on the bottle isn’t necessarily the best indication of value.

So what’s the secret to getting a great deal on CBD oil? You have to look beyond the number on the price tag, and instead compare the cost per milligram of CBD.

It’s often the case that products that seem more expensive are actually higher in potency. And when you crunch the numbers, a more potent product is likely to give you a better bang for your buck.

So, how can you figure out the price per milligram of CBD in a product? Well, we’ve created a handy calculator to help you compare any two CBD tinctures (it also works well for other types of products, such as CBD vape oils).

CBD Oil Price Comparison Calculator

Use the form below to compare any CBD oil products. Just enter the label details from one or more oils, and our calculator will automatically generate the potency and price per milligram of CBD so that you can see a side-by-side comparison.

Is it Safe to Buy Cheap CBD Oil?

CBD prices can vary wildly, and it’s often hard to figure out what you’re really paying for. Are the brands that charge premium prices really manufacturing safer and more effective products?

Fortunately, we’ve found that some of the most trustworthy CBD brands also offer great values. And sales, subscription discounts, or coupon codes can offer additional savings.

So, how can you tell whether you’re getting a good deal or just a deal that’s too good to be true? Follow these three tips to make savvy CBD shopping decisions.

Buy From a Trusted Seller

Because the FDA isn’t yet regulating the hemp CBD market the way it does many other products, there are some unscrupulous people and companies out there selling adulterated or counterfeit CBD oils, or even passing off hemp seed oil as CBD.

If you find a well-known brand at a much lower price than usual, there’s a chance that it’s not the real thing. Or even worse, that it’s been contaminated with other substances.

The safest way to buy affordable CBD oil is to buy it directly from a reputable brand. And if you would rather buy from a brick-and-mortar store, try to find a shop that focuses on CBD.

More risky shopping choices can include convenience stores and online auction sites. A general rule of thumb is to avoid any seller that makes it hard for consumers to trace the product’s source.

Check the Source

Industrial hemp plants are often used to clean up land which has been contaminated with chemicals or heavy metals. That’s because it’s a bioaccumulator — a plant that absorbs whatever is in the soil.

Unfortunately, some products on the CBD market are made from hemp grown in China, which may contain a variety of contaminants.

That’s why it’s important to look for CBD products made from hemp that is grown using rigorous standards. The highest quality CBD oils tend to be made from hemp sourced from the United States or Europe. And if the grower has organic certification, that’s an even better indication of quality.

Most reputable CBD companies are transparent about where they get their hemp extract (some even grow their own to make sure they can control the quality).

If you can’t find this information on the company’s website, their customer service representatives should be able to help (if nothing else, they should be able to give you the state it comes from, like California or Colorado). And if they won’t give you that information, it might be a good idea to pass on purchasing that brand.

Look for Third-Party Lab Reports

As the public becomes more educated about CBD, it’s becoming more and more common for brands to post third-party lab test results for their products on their websites.

These can be simple cannabinoid potency tests that show whether the product has as much CBD as it’s supposed to, or they can be extensive analyses that test for everything from pesticide residue to heavy metals.

The brands that are leading the industry in the direction of greater transparency are making comprehensive third-party test results available for every batch of every product.

Don't let your CBD oil leave your wallet in critical condition. Check out our buying guide to find the highest-quality affordable CBD oils.