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How to Tell If You’re Overpaying for CBD Oil

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The notoriety of CBD, or cannabidiol, has grown tremendously over the last couple years, and so has the availability of CBD oils (and their prices). Many people who are getting into CBD start by asking the question: “How much does CBD oil cost?” But with so much variation in the industry, determining which products are truly worth the cost can be a challenge.

To simplify this process, Ashley Jordan Ferira, PhD, RDN, Senior Editor of Health & Wellness Strategy at Remedy Review, a CBD reviews site, compared the prices of popular CBD oil brands on the market—including Medterra, cbdMD, and Naternal—to pinpoint the average cost of CBD oil.

How much does CBD oil cost?

To determine the value, or cost per milligram of a CBD oil, divide the price of the product by the total mg of CBD. For example, a bottle of CBD oil that costs $120 and contains a total of 2,400 mg of CBD costs $0.05 per mg.

The price of a CBD tincture can vary across brands, but the average cost tends to land somewhere between $0.05 to $0.20 per mg of CBD. If you’re paying more than 20 cents per mg of CBD, you’re likely overpaying.

The best value CBD oils

The average prices of some leading brands are similar, but a few clear leaders emerge when we talk about value. Below, we’ve highlighted the most cost efficient products from three top brands to help you get the most for your money.

Each 1 ml serving of this full-spectrum product from Naternal contains 40 mg of cannabinoids, including CBD and trace amounts of THC (less than 0.3% by law), terpenes, and flavonoids from the cannabis plant, a.k.a. hemp.

To buy: Naternal Full Spectrum 1,200 mg CBD Oil, $40; naternal.com

This THC-free CBD oil tincture from Medterra provides 100 mg of CBD in each 1 ml serving.

To buy: Medterra CBD Isolate 3,000 mg Tincture, $135; medterracbd.com

This moderate strength product from cbdMD is THC-free and delivers 25 mg cannabinoids (including CBD) in each 1 ml serving. It’s available in natural, berry, orange, and mint flavors.

To buy: cbdMD Broad Spectrum 750 mg CBD Oil, $70; cbdMD.com

CBD oil price comparison

In the price comparison below, you can see the average cost per mg of CBD for 10 top brands, organized from lowest (i.e. best value) to highest.

  • Naternal
    • Average cost per mg CBD: $0.03
    • CBD oil price range: $25–$60
  • Medterra
    • Average cost per mg CBD: $0.06
    • CBD oil price range: $34.99–$132.99
  • cbdMD
    • Average cost per mg CBD: $0.07
    • CBD oil price range: $29.99–$339.99
  • CBDistillery
    • Average cost per mg CBD: $0.08
    • CBD oil price range: $29–$260
  • FAB CBD
    • Average cost per mg CBD: $0.09
    • CBD oil price range: $39–$129
  • SEABEDEE
    • Average cost per mg CBD: $0.10
    • CBD oil price range: $57.95–$115
  • Charlotte’s Web
    • Average cost per mg CBD: $0.11
    • CBD oil price range: $39.99–$164.99
  • Spruce
    • Average cost per mg CBD: $0.12
    • CBD oil price range: $89–$269
  • NuLeaf Naturals
    • Average cost per mg CBD: $0.12
    • CBD oil price range: $38.50–$439
  • Green Roads
    • Average cost per mg CBD: $0.14
    • CBD oil price range: $23.95–$342.50

Why do people pay so much for CBD oil?

The main draw towards CBD products stems from the compound’s many potential health benefits. People buy CBD products to help with inflammation and pain, anxiety and stress, and sleep quality. This is not a full list, but it does encompass some of the most common reasons people turn to CBD. Additionally, CBD oil rarely produces any negative side effects, which can be best avoided by proper dosage and administration.

It’s also worth noting that while many people enjoy using CBD oil as a part of their wellness routine, the Food and Drug Administration has only approved one CBD-based drug, known as Epidiolex. This means that mainstream hemp products, like CBD tinctures, have not been evaluated by the FDA and are not intended to treat any disease. If you have a serious medical condition or take prescription medications, consult with your physician before buying CBD oil.

Factors that affect CBD oil prices

CBD oil seems like a pricier wellness supplement, but there’s a reason. Many additional manufacturing and quality control practices go into creating a trustworthy CBD oil that other dietary supplements do not require. Some factors that affect how much CBD oil costs include:

Hemp origin

The origin of the hemp plant matters, and the best CBD companies source their industrial hemp from domestic farms. The most recent Farm Bill laws regulate standards for U.S. hemp cultivation, so American-grown hemp is the safest option for quality CBD oil. Organically or ethically-grown hemp will cost more as well, especially USDA-certified organic hemp that is more costly to grow.

Strength and type of CBD extract

While products with higher strengths or concentrations of CBD are more expensive, they also have better value. This is because they have a lower cost per mg of CBD. Similar to buying toilet paper in bulk to save money, you can save money in the long run if you opt for a strong CBD oil that will last for a longer period of time than less potent options.

The type of CBD product can affect the price as well. For example, a full-spectrum product may be priced differently than a CBD isolate or broad-spectrum product that has gone through additional distillation and purification processes to filter out plant compounds like THC (tetrahydrocannabinol). THC-free CBD oils are a good option for anyone who submits to regular drug testing, but full-spectrum CBD products may elicit an entourage effect that may be more effective in terms of elevating your general health and wellness.

Third-party testing

Whether you’re buying CBD oils online or in-store, third-party lab testing is a must for all hemp-derived products. This process isn’t cheap, and more in-depth testing can cost more (which leads to a more costly end product). However, this external testing provides greater evidence of quality, safety, and transparency for the brand and its products.

Premium ingredients

Some CBD oil tinctures may contain premium ingredients like a USDA-certified organic MCT coconut oil or all-natural flavorings that can increase the price of the product. If you’re set on purchasing a truly organic CBD oil, the extra cost may be worth it.

Promotional discounts

Lastly, and perhaps the most obvious, factor affecting the price of CBD oil is discounts or coupons that may lower the overall cost of an order. Many of the CBD brands listed above offer first-time buyer discounts, as well as subscription or bundle-and-save options that can cut the price of CBD oil significantly.

Is CBD oil worth the cost?

If you’re looking to buy CBD oil online, there’s no doubt that there are plenty of hemp products to choose from. Apart from CBD oils, there’s also the option of varying application styles like CBD capsules, gummies, topical lotions, and much more.

With all this information to take into account, the CBD industry can seem like a confusing marketplace with an overwhelming number of hemp oils (and prices) to filter through. However, many consumers are flocking to CBD, and often use its potential health benefits as a way to justify the price tag.

So if you’re in the market for an all-natural plant extract with a lot of hype around its benefits, CBD oil may be worth the splurge. And you can still shop for high-quality products without breaking the bank.

Ashley Jordan Ferira, PhD, RDN is the Senior Editor of Health & Wellness Strategy at Remedy Review, an independent CBD reviews site. Dr. Ferira completed her PhD in Foods & Nutrition at The University of Georgia, where she researched the role of vitamin D in pediatric cardiometabolic disease. The products featured in this article were tested at ProVerde Laboratories in Milford, MA and Avazyme, Inc. in Durham, NC.

This content is for informational purposes only and does not constitute medical advice; it is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition and before consuming or using any of the products mentioned on this site.

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Want to know how much CBD oil costs? Check out our guide to CBD prices and comparisons from the top 10 CBD oil brands, then determine which is right for you.

What Dosage of CBD Should You Take?

Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital.

A bottle of CBD oil and a medicine dropper

Iryna Veklich / Getty Images

CBD is available in a number of different formulations including creams, tablets, oils, and gummies. These can vary in terms of their ingredients as well as dosages, and there is not a great deal of research available on what dose might be beneficial or safe to treat certain conditions.

Cannabidiol (CBD) is the second most abundant cannabinoid found in marijuana. Unlike tetrahydrocannabinol (THC), CBD does not have psychoactive effects. Interest in the use of CBD for health purposes has grown tremendously in the last few years.

CBD is believed to have a range of positive physical and mental health effects. Because of this, it has become increasingly popular as a way to alleviate everything from anxiety to sleep disorders.

In order to determine if CBD is right for you, it is important to consider its potential benefits, side effects, and available research on safe dosages.

Possible Benefits

CBD is just one of hundreds of different compounds found in the cannabis plant. While cannabis has been used in holistic medicine for many years, only recently have researchers begun to explore some of the medicinal purposes for CBD and other cannabinoids.

While further research is still needed, there is some evidence that CBD may have some beneficial mental health effects. These include:

  • Alleviating depression: Some research also indicates that CBD may be useful as a treatment for depression. Studies suggest that the cannabinoid might have an influence on how the brain responds to serotonin, a neurotransmitter that plays a key role in mood.   People with depression sometimes have a low level of serotonin, so CBD may help the brain use available serotonin more effectively.
  • Improving sleep: While the reasons are not entirely understood and require further research, CBD also appears to have potential as a treatment for sleep problems. For example, one study found that people who took CBD also reported improvements in the quality of their sleep.  
  • Reducing anxiety: Anxiety is one of the most common types of mental health conditions, affecting almost 20% of American adults each year. Research suggests that CBD may help alleviate acute symptoms of a number of anxiety-related conditions including generalized anxiety disorder, obsessive-compulsive disorder, and social anxiety disorder.  

In addition to the mental health benefits, CBD may also have therapeutic benefits for a range of other conditions. The World Health Organization suggests that CBD may have beneficial effects in the treatment of:  

  • Alzheimer’s disease
  • Arthritis
  • Cardiovascular disease
  • Diabetes
  • Infection
  • Inflammation
  • Multiple sclerosis
  • Nausea
  • Pain
  • Psychosis

It is important to remember that these benefits have not yet been conclusively proven. More research is needed to determine the role that CBD might play in the treatment of different disorders and health conditions.

Research

There have been a number of studies that suggest that CBD may have a number of different physical and mental health uses. However, more research is still needed to better understand the substance’s potential applications and possible long-term side effects.

A 2019 comprehensive review published in The Lancet Psychiatry looked at previously published studies.   The review ultimately concluded that there was little evidence to support the use of CBD for mental health purposes and suggested that more research is needed in order to substantiate its use to treat symptoms of conditions such as anxiety, depression, and insomnia.

It is important to remember that this doesn’t mean that CBD isn’t effective. Many of the studies that were included in the review were small, had few participants, and were not randomized controlled trials.

This suggests that more research involving more participants and well-designed studies is needed in order to better understand if, how, and why CBD works.

While its effectiveness is still up for debate, one 2017 review found that it was a relatively safe option.   While it is important to remember that there is still a great deal we don’t yet know about CBD and its effects, it is something that you might opt to try to see if you experience any benefits.

How Much Should You Take?

The dosages used in research studies vary and there is no consensus on how much should be used for specific conditions. If you do decide to try CBD, it is also important to note that there is no universally agreed upon dose. Research also suggests that people may respond differently to various dosages, so the amount that is right for your needs might vary.

CBD Dosages

Some dosages that have been used in research studies for different conditions include:

  • Anxiety: 300 to 600 mg  
  • Bowel disease: 10 mg per day  
  • Cancer-related pain: 50 to 600 mg per day  
  • Parkinson’s disease: 75 to 300 mg per day  
  • Poor sleep: 25 mg per day  
  • Psychosis: 600 mg per day  

One 2020 review of studies found that participants showed improvements in anxiety levels after single doses of CBD ranging from 300 to 600 mg.   Such results indicate that the CBD may hold promise as a treatment to alleviate symptoms of acute anxiety.

It is important to remember that you should always talk to your doctor before using CBD if you have symptoms of a serious mental or physical health condition. CBD could potentially worsen symptoms or interact with other medications you are taking.

Looking at the dosage information for the CBD product that has been FDA approved can also be helpful. For Epidiolex, an FDA-approved cannabis-derived medication used to treat seizures in people with certain types of epilepsy, the starting dosage is 5 milligrams per kilogram of body weight. This dose can later be increased to 5 mg per kilogram of body weight twice a day.

Other CBD products are not FDA regulated and do not have officially recommended dosages. This can make it difficult to determine how much you might need, but there are some things you can consider that might help.

  • Assess your sensitivity to CBD: Your individual ability to tolerate CBD can also play a role in determining how much you need. If you are very sensitive to the effects of CBD, you should take a small dose. Some people may find that they are not as affected by the substance, so they may need to take a larger dose to notice any beneficial effects.
  • Consider individual factors: When you are trying to decide how much CBD to take, there are a number of factors you should consider. These include the formulation and concentration of the capsule, oil drops, or gummies you are taking, the symptoms you are treating, and your age, sex, weight, and overall health. Generally, people with heavier bodies need to take a little more to achieve the same effects. Men may need a larger dose, while older people may need less.
  • Consider the symptoms you’re treating: The symptoms you are trying to alleviate can also play a role in the CBD dosage you need to take to see results. In one study, participants who took 25mg of CBD each day had improved sleep quality, although the results were not consistent.   However, you might find that you need a lower or higher dose if you are treating another type of condition.
  • Try a dosage calculator: Researchers note that while the variety of dosing strategies and formulations make it difficult to determine efficacy, there are a number of online “dose-calculators” available online (such as mydosage.com) that are designed to help people choose the correct dose.   The accuracy of such calculators is difficult to assess, but it may be a good place to start.

Before you try CBD, discuss your plan with your doctor. They may be able to recommend a dose and help you better understand any potential risks, complications, side effects, or interactions you might experience.

Start With a Low Dose

Unless your doctor recommends a specific dose, start by taking 10 to 20 mg a day. Take this for a week to ensure that it is well-tolerated and that you don’t experience any unwanted effects or an allergic reaction.

If this dose does not have the desired effect, try increasing in increments of 5mg each week until the desired amount is reached.

In studies, amounts vary from as low as 20 milligrams per day to up to 1,500 milligrams (mg) per day. The World Health Organization reports that dosages in clinical research studies typically range between 100 and 800 milligrams per day.  

Is It Possible to Take Too Much?

So what is the maximum amount of CBD you should take? Researchers have found that 600 mg per day appears to be safe, but one study suggested that doses of up to 1,500 mg a day are safe and tolerated well.  

However, it’s important to remember that research is still in its infancy and experts do not yet fully understand the potential long-term impacts of CBD usage. For that reason, you should always discuss your CBD use with your doctor.

Starting at a lower dose and working your way up to the amount you need may be the best ways to avoid taking too much.

How to Take CBD

The amount of CBD found in a product may depend on different factors, including the formulation and method of administration. CBD products are available in a number of different forms including oils, capsules, tablets, nasal sprays, and gummies.

One of the most popular ways to take CBD is as an oil. Such products are made by combining CBD with some type of carrier oil, such as coconut oil. Some more recently developed products include dietary supplements, foods, beverages, lotions, salves, and cosmetics.

The type of CBD product you choose may depend on what you are trying to treat. If you are looking for general mood improvements, a dietary supplement might be a good option.

If you are targeting specific symptoms of a condition, taking an oil, capsule, or gummy might be a better way to obtain a higher, more concentrated dose.

Topical applications may produce localized effects, but they are unlike to have any mental health benefits.

What Kind Should You Take?

It’s also important to remember that many products don’t contain just CBD on its own. There are three types of CBD available:

  • Isolate contains CBD and only CBD.
  • Broad-spectrum contains CBD and other cannabinoids, but not THC.
  • Full-spectrum contains CBD, THC, and other cannabinoids.

It may be helpful to take a broad-spectrum product since research suggests that CBD’s effects may be most beneficial when taken in conjunction with other cannabinoids, a phenomenon known as the entourage effect. CBD may also help mitigate some of the effects of THC.

Side Effects

While CBD is generally well-tolerated, this does not mean that you won’t experience any side effects.

Some of the most common side effects that people experience when taking CBD include:

  • Appetite changes
  • Diarrhea
  • Nausea
  • Dizziness
  • Stomach upset
  • Weight changes

Some recent research has generated concerns over the safety and potential long term effects of CBD. One study involved giving mice an equivalent of the maximum dose of the CBD medication Epidiolex, which is used to treat certain forms of epilepsy. The results indicated an increased risk for liver damage as well as concerns over its interaction with other medications.  

Safety

It is also important to remember that CBD products are not regulated by the U.S. Food and Drug Administration (FDA). Some manufacturers make unproven claims about the uses and efficacy of their products. There is also concern about the quality and safety of the products themselves.

One report by the Centers for Disease Control and Prevention (CDC) indicated that a number of people experienced negative unwanted side effects due to CBD products that contained synthetic CBD, although the products were not labeled as containing such ingredients.  

Mislabeling appears to be a fairly common problem with CBD products. In one study, 70% of the CBD products that were sold online contained significantly more of the psychoactive ingredient THC than the label indicated.  

Federal law prohibits the sale of products that contain more than 0.3% THC. States laws also vary, so you should always check with your state before buying CBD products online.

A Word From Verywell

If you do decide to take CBD to alleviate an acute or chronic condition, remember that the amount that you take will depend on a variety of factors. Finding the right dosage often takes some experimentation and adjustments. Starting with a low dose and then gradually increasing the amount you take until you achieve the desired effects is the best approach.

CBD holds promise as a treatment for a range of conditions, but how much should you take? Learn more about CBD dosages for different purposes.