CBD and DVDs: Family Video goes all in on hemp products in Michigan
Family Video now carries CBD products
The latest new release at Family Video isn’t a movie: it’s CBD, or cannabidiol.
More than 70 Family Video stores in Michigan — and 250 nationwide — are now carrying CBD products. CBD is a derivative of the cannabis plant that can be used as an alternative remedy for pain relief and anxiety, and is free of the psychoactive effects that come with the THC in marijuana.
“There are a lot of people that use CBD to relax, and guess what, that’s what a lot of people use movies for,” said Levi Dinkla, president of enterprise development for Highland Ventures Ltd., the parent company of Family Video.
Though there is little scientific research to support its use, its popularity has exploded in the past year — especially as hemp was nationally legalized in December 2018.
Outside a Family Video store in Westland, signs dot the median advertising CBD products at Family Video.
“As soon as you put the sign out there, customers that are already using it — are coming in,” said Jason Yuhasz, regional director of operations for Highland Ventures Ltd.
The Westland store started selling CBD sprays, oil, lip balm, gummies, muscle rub, water and pet oil two weeks ago. They’ve had to re-stock twice since then, Yuhasz said. Most sales don’t happen on the first visit, he said.
“They came in here to rent the Avengers; they didn’t come in here to get pain relief,” Yuhasz said. “But when they return their movie, in five days — ‘Oh. I’m going to give that a shot now.’ And that’s how most of our sales turn out.”
The decision to add CBD to Family Video locations came directly from company owner Keith Hoogland, who used CBD it to treat his tendonitis, Dinkla said. The relief Hoogland found from using CBD was an experience he wanted to bring to people in a way that they could trust and know is safe, Dinkla said.
Family Video stores are located in smaller communities that tend to be the last places for new trends to reach, Dinkla said.
CBD and DVDs: Family Video goes all in on hemp products in Michigan Family Video now carries CBD products The latest new release at Family Video isn’t a movie: it’s CBD, or cannabidiol.
Michigan Family Video locations now selling CBD products
Walgreens, in some states, will begin selling products made with CBD, a non-psychoactive ingredient in cannabis. USA TODAY
Video store chain Family Video sells the latest movies and video games, but now it is offering another way for customers to relax: CBD.
Products containing CBD, or cannabidiol, is being sold at select stores alongside new movie and video game releases. Products include gummies, water, oils, sprays and lip balm through CBD manufacturing company Natural Native.
According to WXMI-TV, the owner of Family Video, Keith Hoogland, discovered CBD while suffering from “tennis elbow,” and decided to sell the product in his Family Video stores.
According to Healthline, cannabidiol is one of the 104 chemical compounds known as cannabinoids found in the marijuana plant, Cannabis sativa. While tetrahydrocannabinol, or THC, is the main psychoactive in the drug, CBD is not. Health benefits include pain relief, reducing anxiety and depression and alleviating cancer-related symptoms.
The Family Video store in Taylor, at 21533 Ecorse Road, started selling CBD products last month, said an employee.
Another location in Dearborn Heights also begun selling items about a month ago. Manager Heather Rempert said between 10 and 20 customers buy the marijuana-infused products weekly, and even more come in and ask employees for more information about them.
“A lot of people are asking about it,” she said.
Family Video has more than 700 stores in 19 states and Canada, including 20 in metro Detroit.
Products include gummies, water, oils, sprays and lip balm through CBD manufacturing company Natural Native.